2 edition of comparative analysis of attitudinal predictions of brand preference found in the catalog.
comparative analysis of attitudinal predictions of brand preference
Frank Myron Bass
by Krannert Graduate School of Industrial Administration, Purdue University in West Lafayette, Ind
Written in English
Bibliography: p. 26-28.
|Statement||by Frank M. Bass and William L. Wilkie.|
|Series||Institute for Research in the Behavioral, Economic, and Management Sciences. Paper no. 398|
|Contributions||Wilkie, William L., joint author.|
|LC Classifications||HD6483 .P8 no. 398, HF5415.3 .P8 no. 398|
|The Physical Object|
|Pagination||28, 9 p.|
|Number of Pages||28|
|LC Control Number||73621971|
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Get this from a library. A comparative analysis of attitudinal predictions of brand preference. [Frank M Bass; William L Wilkie]. A brand preference and repurchase intention model: The role of consumer experience Article in Journal of Marketing Management May with 1, Reads How we measure 'reads'.
A Technology Acceptance Model for Empirically Testing New End-User Information Systems A Comparative Analysis of Attitudinal Predictions of Brand Preference. Article. and a decompositional Author: Fred D. Davis. Bass, F. M., and W. Wilkie, "A Comparative Analysis of Attitudinal Predictions of Brand Preference," Journal of Marketing Research 10 (August ) – CrossRef Google Scholar —, E.
Pessenier, and D. Lehmann () "An Experimental Study of the Relationship Between Attitudes, Brand Preferences and Choice," Behavioral Science, 17 Author: Krish Krishnan, Dennis Menezes. “A Comparative Analysis of Attitudinal Predictions of Brand Preference,” Journal of Marketing Research, 10(August ), – 9.
Google Scholar | SAGE Journals by: Levels of Aggregation in Conjoint Analysis: An Empirical Comparison Show all authors. William L. Moore and Lonsdale, Ronald T. and William, L. Wilkie (), “ A Comparative Analysis of Attitudinal Predictions of Brand Preference,” Journal of Marketing Research “ Analysis of Brand Preference Segments,” Journal of Business Cited by: Diffusion Modeling Framework for Adoption of Competitive Brands diffusion modeling framework for adoption of product lines.
Communications in Dependability and Quality Management An International Journal, 19(1), 43– Google Scholar. Bass, F. M., & Wilkie, W. A comparative analysis of attitudinal predictions of brand Author: Adarsh Anand, Gunjan Bansal, Arushi Singh Rawat, P. Kapur. Comparative Analysis of Attitudinal Predictions of Brand Preference, A, FRANK M.
BASS and WIL-LIAM L. WILKIE, August, A comparison of cross-sectional methods of analysis of multi-attribute attitude models indicates striking differences in predictive power. Importance weights do not detract from prediction, and correlations of attitude with. F.M. Bass and W.L.
Wilkie (), "A Comparative Analysis of Attitudinal Predictions of Brand Preferences," Journal of Marketing Research, 10 (), –9. CrossRef Google Scholar D. Bernoulli, "Specimen Theoriae Novae de Mensura Sortis," Commentarii Academiae Scientiarum Imperiales Pertpolitanae, 5 (), pp.
–Author: Dan Sarel. “A Comparative Analysis of Attitudinal Predictions of Brand Preference,” Frank M. Bass and William L. Wilkie,Journal of MarketingResearch, August“An Experimental Study of RelationshipsBetween Attitudes Brand Preference, and Choice,” Frank M.
Bass, Donald R. Lehmann and Edgar A. Pessemier Behavioral Science, November. The result emphasizes that attitudinal brand loyalty plays a full mediator role in the relationship between brand preference and positive word-of-mouth behavior.
In sum, both brand preference and attitudinal brand loyalty are very crucial mediators in explaining the relationship between brand personality and positive word-of-mouth behavior. Cited by: An application of a comparative analysis of revealed preference and stated preference methods to the air transport choice problem Transportation Planning and Technology, Vol.
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Journal of Economic Psychology 8 () North-Holland A THEORY OF HOW INTRANSITIVE CONSUMERS MAKE DECISIONS George H. HAINES, Jr. Carleton University, Ottawa, Canada Brian T. R% TCHFORD State University of New York at Buffalo, Amherst, USA Received March 4, ; accepted Ap An assumption of transitivity is required for the existence of the utility Cited by: 6.
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38 Iss 9 pp. Ravi Pappu, Pascale G. Downloadable. Author(s): Daniel McFadden. Abstract: This paper surveys economic choice theory, stressing developments that permit use of data from psychometric and conjoint experiments to produce market demand forecasts.
Alternatives to the widely used multinomial logit model are summarized, and a new method for estimating multinomial probits is described. To this end, two prediction-oriented methodologies––partial least squares (PLS) and qualitative comparative analysis (QCA)––were combined, yielding different configurations of the service quality dimensions that determine different customer loyalty scenarios, which enabled us to analyze the power, validity and quality of the predictions Author: Diego Monferrer, José Ramón Segarra, Marta Estrada, Miguel Ángel Moliner.
This book shows not only the historical roots of preference construction but also the blossoming of the concept within psychology, law, marketing, philosophy, environmental policy, and economics. Decision making is now understood to be a highly contingent form of information processing, sensitive to task complexity, time pressure, response mode.
M-Sphere Book of Papers present selected papers from 3rd International M-Sphere Conference For Multidisciplinarity in Business and Science (Zadar, 02nd – 04th October ).
Attitudinal versus Behavioral Customer Brand Loyalty. In line with Guest’s original conceptualization () and echoed by subsequent work (Day ; Jacoby ; Jacoby and Kyner ; Oliver ), we treat brand loyalty as constancy of a consumer’s brand preference over time.
The concept has been operationalized in two key by: 6.In this study, we consider the online consumer as both a shopper and a computer user. We test constructs from information systems (Technology Acceptance Model), marketing (Consumer Behavior), and psychology (Flow and Environmental Psychology) in an integrated theoretical framework of online consumer by: COMPARATIVE LEGAL STUDIES: TRADITIONS AND TRANSITIONS This book features fourteen original essays written by some of the world’s most distinguished comparatists who bring sophisticated theoretical and interdisciplinary perspectives to bear on comparative legal studies.